GetYourGuide Strengthens Board Leadership As It Crosses Major Growth Milestones

Sharon Mccollam

Sharon Mccollam

Former best buy CFO Sharon Mccollam joins travel platform’s board of directors at it crossed threshold of one million bookings per month, reports success of new ‘Originals’ branded tours.

BERLIN — 4 October 2018 — GetYourGuide, the booking platform for incredible travel experiences, today announced it has named Sharon McCollam, former Chief Administrative Officer and Chief Financial Officer at US electronics retailer Best Buy, to its board of directors. McCollam brings more than two decades of leadership experience to GetYourGuide’s executive team during a time of continued growth, maturation and significant milestones for the company:

  • On 25 September, GetYourGuide crossed the threshold of 20 million tickets booked all-time on its platform.

  • In August 2018, the company achieved over one million ticket bookings in a single month for the first time.

  • Since August 2018, GetYourGuide’s new branded Originals tours have been booked thousands of times and achieved a high satisfaction rating of 4.7 out of 5.

“Sharon is joining our leadership team at an incredibly exciting time for GetYourGuide,” said Johannes Reck, CEO and Co-Founder of GetYourGuide. “As we finish summer on a high note, the knowledge Sharon brings from driving growth at some of the world’s largest consumer brands arrives at just the right moment. Her perspective will be crucial as we connect even more travelers around the world with incredible experiences.”

“GetYourGuide is a rising star in the tourism industry with an exciting journey ahead,” said McCollam. “The leadership team’s ambitious global mindset, focus on the customer experience, and vision for the future of travel inspired me, and I’m excited to join the board to lend my experience as GetYourGuide embarks on the next stage of this journey.”

Ms. McCollam is a veteran of several publicly traded companies, having served most recently as Chief Financial Officer and Chief Administrative Officer of Best Buy Co., Inc. until 2016, where she oversaw Best Buy's ‘Renew Blue’ transformation. More information on Ms. McCollam’s background and board appointments can be found below.

Originals tours achieve initial success

GetYourGuide’s industry-first Originals category of custom-branded tours has achieved significant initial success. Since launching on 15 August with seven tours in four European destinations, Originals tours have been booked thousands of times and have achieved a customer satisfaction rating of 4.7 out of 5 — significantly higher than the 4.4 out of 5 stars reported by a control group of comparable non-Originals tours.

We made a promise when we unveiled our new brand at the beginning of this summer: that our customers would love where they’re going,” added Reck. “We’ve spent nearly a decade learning what travelers want at GetYourGuide, and now, together with our top partners, we’re giving back with Originals. The rave initial reviews show we’ve kept our promise — and we’re just getting started.”

GetYourGuide Originals are slated to expand to at least 50 tours in 10 global destinations by summer 2019.

About Sharon McCollam

Sharon McCollam most recently served as Executive Vice President, Chief Administrative Officer and Chief Financial Officer of Best Buy Co., Inc. (NYSE: BBY). In this role, McCollam was broadly recognized as the co-pilot of the company’s Renew Blue transformation, which has been regarded by the investment community as one of the foremost omnichannel turnarounds in the retail sector. McCollam oversaw all aspects of global finance, information technology, supply chain, customer care, real estate, store development, enterprise shared services and Mexico operations. McCollam served in this role from 2012 to 2016 and remained as a senior adviser to the company until 2017.

McCollam previously served as Executive Vice President, Chief Operating Officer and Chief Financial Officer of Williams-Sonoma, Inc. (NYSE: WSM), and as Vice President and Chief Financial Officer of Dole Fresh Vegetables, Inc., a division of Dole Food Company, Inc. (NYSE: DOLE).

McCollam today serves as as a member of the Board of Directors of Signet Jewelers, Ltd. (NYSE: SIG) and Stitch Fix, Inc. (NASDAQ: SFIX). In addition, McCollam serves on the privately held boards of PetSmart, Inc., Hallmark Cards, Inc., GetYourGuide AG, and McCollam also serves on the nonprofit boards of Sutter Health and ALSAC/St. Jude Children’s Research Hospital.

About GetYourGuide

GetYourGuide is the booking platform for incredible travel experiences. Powered by a global team of over 400 travel experts, GetYourGuide helps travelers find the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences and niche offerings you won’t find anywhere else. Since its founding in 2009, travelers from more than 155 countries have booked over 20 million tours, activities and attraction tickets through GetYourGuide. The company is based in Berlin, Germany and has offices in 14 countries around the world. For more information, please visit